Along with being sponsored by the National Heart, Lung, and Blood Institute, the show was put on by Diet Coke. Huge logoed signs hung from the balcony, mini cans were handed out upon entering the venue, more cans were provided in the swag bags, as well as free t-shirts donning the hideous logo.
I found this to be ironic to say the least - and extremely troubling to say some more. The third ingredient in Diet Coke, Aspartame, is an artificial sweetner made of methanol, phenylalanine and aspartic acid. And guess what it's been known to cause? You guessed it, diabetes! Oh, and weight gain. Not exactly heart health friendly. Though the FDA has looked the other way, the American Diabetes Association reports:
Yeah from the HEART TRUTH! Get it? Anyway, what a shitty way to have to make your health mission heard - by partnering with the health devil. (Kind of like Beyonce joining Michelle Obama in the "Let's Move" campaign, followed by a $50-mil endorsement deal with Pepsi).
I'm truly saddened by the whole thing. But at least I got to see that skanky chick from Friday Night Lights.