My emotions while writing this today are similar to seeing a family member graduate, watching your favorite underdog team win or being able to say "I told you so" to your brick headed friend. The latest issue of URB, being understandably more legit than your dopnesses, validate many of the people SND has promoted. Word- we on it too, baby!
Fresh from our Great in '08, the Supra-lover Mickey Factz made the URB 100, page 43, next to other subset great, Kid Cudi. Mickey's potential is bracing, like a sling shot, at the moment- when the next evolution of hip-hop hits, he'll probably be the rock that breaks the window.
Our culture reporting colleagues, The New Pop also made the URB 100, also on page 43, as mavens of the vlog. Their skill is more than that though, their often montage-y documentations are true to the grit and finesse, the scum and stars of a still burgeoning culture.
Probably my favorite Great in 08 entry- Proton made the cut on page 60. The two homies are in sitting on the essence of hip-hop, though they've definitely bent it to their needs and style. Creativity, skill and showmanship are not lacking in any way here. I'm just mad their demo wasn't longer. Shouts to Fadia Kader. Speaking of Ms.Kader- check page 64 for more of her credits. URB is as excited about Come Up Kids and Fadia's Broke and Boujee campaign as we are. As someone who's help to forge a platform/network/society out of disjointed scenes, Fadia is building up to be a future classic, an obvious cover for coffee table bookers and scene mags. Now...Peaches and Apples? We're there (boo). Holler at us FK.
Sadly one person was missing from the list, and that's Theophilus London. SND has no fears though, he's a sure shot to make the cut by next Next 100. 'Prece that!
So- as much as this is about validating our talent scouting capablities, it's also about proving the cohesive potential of this culture. Maybe there's not much to prove to SND readers, maybe I'm preaching to the choir, maybe I can't help myself. As I see progress (arguable) like Million Dollar Mano DJing Marc Jacob parties for a line launch that also endorses MIA, I'm a proud dude, watching my family graduate.