When Wall Street meets the fashion industry, there's no telling what will come out of it. Really, you couldn't pick two more opposing industries - except perhaps that both value men in beautifully tailored power-suits.
Recently, swimming in a sea of said suits, I attended a party at Tourneau on Madison Avenue. The wine was flowing, the watches were glowing, and holy good god were the brand ambassadors hot. I had the opportunity to chat with Jim Seuss, CEO of Tourneau, who not only talked to me about ventures in re-branding and the premier of the new Devon Tread 1 Watch (below), but personally escorted me to the third floor so I could try the new time piece on for myself.
I died. Not only is this design completely fresh and unique, but it single-handedly (no pun intended!) bridges the gap between Wall Street and the fashion industry...I'd even go so far to say the artsy downtown community. It's a statement. It's trend-setting. It's sexy and sophisticated and bold. It can say "Oh just hanging around the Lehman offices in my elegant watch and Versace suit," or "Oh this watch? Yeah I thought it complimented all of my funky wooden jewelry and bleached out half shaved head."
Does the price bridge the gap as well? Let's ignore that question for now.
Post a Comment